Development journey

2012

7/2012 Established
New Pearl Investment Corp

10/2012 Launched the
Mr. Park restaurant model

2013

2 restaurants

Launched the
Sườn Cay restaurant model

2017

12 restaurants

Established the
Production Center

Launched the
Chang Kang Kung restaurant model

2026

21+ Chang Kang Kung
restaurants

OUR DEVELOPMENT JOURNEY

Since our establishment, we have remained committed to delivering high-quality products and services that meet the ever-evolving needs of our customers. Throughout our growth and development, we have continuously invested in technology, enhanced our production capabilities, optimized operational processes, and expanded the scale of our business.

Every milestone we achieve is the result of continuous dedication, innovation, and the unwavering support of our customers, partners, and employees. Built on a strong foundation, we continue to pursue sustainable growth while constantly improving the quality of our products and services to create lasting value for the community and the market.

BUSINESS PHILOSOPHY

We believe that sustainable success is built on a foundation of quality, integrity, and dedication. Every aspect of our business is focused on delivering real value to our customers through premium products, professional services, and experiences that exceed expectations.

Continuous innovation, attentive listening, and ongoing improvement serve as the guiding principles behind every decision we make. We value strong partnerships and mutual growth while fostering a professional working environment that creates sustainable value for our customers, employees, partners, and society.